As part of one of our projects, we at Lanka.CX decided to explore how Ukrainian families manage money in their everyday lives. We studied not the numbers, but the habits and logic of actions: who makes financial decisions in the family, when, and how. It turned out that most families do not have a consistent practice of joint budgeting. At the same time, they genuinely want more predictability, less stress, and more agreements. The chronic difficulty is that this kind of con

In 2024, the Ukrainian National Guard brigade Khartia turned to Lanka.CX with a request: help understand what happens to motivated recruits who drop out of the enlistment process — and improve recruitment conversion. At first glance, things seemed to be working well: strong call center, solid communication from recruiters, smooth navigation of military bureaucracy, and a high approval rate for desired positions. But it still wasn’t enough. The Challenge The question was e

Context The “Come Back Alive” Foundation has been supporting the Ukrainian army since 2014. It is an apolitical organization and one of the most transparent charitable foundations in Ukraine. Thanks to its strong reputation, the Foundation has been able to close critical fundraising goals for the Armed Forces of Ukraine (AFU) every month. However, after 2023, the Foundation faced a new challenge: reputation and transparency were no longer enough to sustain a high pace of do

We helped the bank design an onboarding process for the pensioners. This increased customer acquisitions by 30%