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Our team

We love people, and we follow our passion. Each of us has years of experience and business background. We led teams, defended budgets, and dealt with internal resistance. 

We learn from the world's best experts and our best clients.
We share our knowledge with the community through our bootcamps, conferences, and service design meetups.

We are co-founders of the Ukrainian chapter of the global Service Design Network.

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Oleg Koss

Founder,
strategic designer

Oleg loves people and business. His corporate experience and an Executive MBA degree help him speak on equal terms with top managers and business owners. With a sincere interest in people's behavior, Oleg sees what users genuinely need even when they can not articulate it themselves.

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Nataliya Shmatko

Senior Consultant, ​
service designer

Natasha is a seasoned practitioner. She has experience implementing every piece of the CX management system in successful companies. If you need to establish a CX function, launch a contact center, develop and implement service standards, and manage operations, she can do it.

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Marina Yaremenko

Consultant,
service designer

With each project, Marina gets more experience: knowledge, tools, skills, etc. Her open-minded view of challenges, creativity, and balance of curiosity and self-confidence are indispensable in designing services for modern customers.

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Oleg Balakin

Senior Consultant,
service designer

Oleg is a people person. He finds common ground with each member of the project team. Thanks to his education, broad outlook and natural curiosity, Oleg quickly immerses himself in new industries. In every project, he delivers more than expected.

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Natalia Fursa

Senior Consultant, ​​
service designer

Natalia has experience in managing services for corporate and premium banking clients. Her poise and confidence help guide teams through the uncertainty, discover new solutions and business opportunities.

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Liza

Liza Pidopryhora

Consultant,
service designer

Lisa finds creative solutions to any problem. Her Master degree in CX & Innovation has provided her with tools and a broad perspective, while her experience in the non-profit sector has shaped her focus on the social impact of projects. Lisa is dedicated to using human-centered design to improve the quality of life in Ukraine.

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