HOME

We design services

that exceed their expectations

ілюстрація: зліва чоловік пояснює бізнес процес для жінки і чоловіка справа

We help you make progress in understanding your customers

ілюстрація: зліва жінка розʼяснює показники чартів на дошці, справа жінка і чоловік

ілюстрація: жінка і чоловік за столом обговорюють бізнес процес

We support you to the

moment of receiving business outcomes

We are improving life in Ukraine.
We are improving services used by millions of people.

Наші послуги

OUR SERVICES

Customer Experience Management

A common place of strength emerges in the company – a CX competence center that helps make better decisions for the client and the business.

Employee
Experience

Talents better understand the meaning of their work, work more productively, and stay with the company longer.

Service design

Products and services are created based on real customer needs – and that is why they find their buyer.

Customer-centricity training

Teams learn to build products and services starting with the customer – and confidently scale these approaches within the company.

Development of service strategies

The leadership team agrees on the client, focuses on what really matters, and invests in initiatives that have a tangible impact.

INDUSTRIES

Клієнти

OUR CLIENTS

We work with market leaders, helping them to retain customers and identify new growth opportunities. In partnership with Lanka, they discover customer needs and improve their customer experience

OUR CASES

Ukrainian families dream of budgeting. But they don’t do it. Why?

As part of one of our projects, we at Lanka.CX decided to explore how Ukrainian families manage money in their everyday lives. We studied not the numbers, but the habits and logic of actions: who makes financial decisions in the family, when, and how. It turned out that most families do not have a consistent practice of joint budgeting. At the same time, they genuinely want more predictability, less stress, and more agreements. The chronic difficulty is that this kind of con

Why Most Recruits Don’t Make It to the Contract — and What Khartia Did About It

In 2024, the Ukrainian National Guard brigade Khartia turned to Lanka.CX with a request: help understand what happens to motivated recruits who drop out of the enlistment process — and improve recruitment conversion. At first glance, things seemed to be working well: strong call center, solid communication from recruiters, smooth navigation of military bureaucracy, and a high approval rate for desired positions. But it still wasn’t enough. The Challenge The question was e

Why Do Ukrainians Donate? Over 100 Million UAH Raised to Support the Defense Forces

Context The “Come Back Alive” Foundation has been supporting the Ukrainian army since 2014. It is an apolitical organization and one of the most transparent charitable foundations in Ukraine. Thanks to its strong reputation, the Foundation has been able to close critical fundraising goals for the Armed Forces of Ukraine (AFU) every month. However, after 2023, the Foundation faced a new challenge: reputation and transparency were no longer enough to sustain a high pace of do