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BANKS

Customer expectations are skyrocketing, but regulatory constraints and fraud monitoring complicate every step. Lanka finds points of differentiation by combining digital channels and the network into a synchronous model. We implement Service Design and Journey Management to transform complex banking into an experience chosen with the heart, not just the tariff.

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Service design and onboarding of new segments

A complex service should be exciting at first encounter and invisible in daily routine use. We design services for SME and Private segments so that onboarding instantly delivers value without instructions. We optimize Time to Value, turning a complex function into an intuitive process. The result is seamless entry and high Retention without unnecessary customer effort.

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Formation of a target customer portrait

Transactional data creates the illusion of knowing the customer, until sales faces the impossibility of “picking the key” to their needs. We help to see the real people and their true motives behind the numbers. This allows you to adapt the product, communications and service to the requests of specific segments. The result is an increase in activity and uptake of complex products.

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The search for strategic differentiation

In a mature market where services are of equal quality, it is difficult to find a reason to change banks. We identify promising niches and implicit needs that customers will not tell us about during surveys, and turn these insights into the basis for unique products. The result is a clear distance from competitors and the conquest of segments where you become the first choice.

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Designing a service model

Dilemmas between self-service and personalization, manager versatility and expertise are the basis of industry challenges. We build a model that defines the roles of channels through customer needs and product specifics. We synchronize digital and network into a single system with clear tasks. We turn a seamless experience into your strategic advantage.

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Systematic resolution of complaints and appeals

When contact centers and departments are overwhelmed and customers are taking to social media to be heard, we help implement a systematic approach to handling complaints. Together, we identify and eliminate the root causes of 80% of typical complaints. We turn complaints into a tool for product improvement and rapid loyalty recovery.

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Customer Journey Management

When departments only care about their own area, the customer experience breaks down at the junctions of functions. We are implementing a management format where each customer journey has an Owner (Journey Owner). This is a leader who synchronizes changes in communications, channels and product throughout the entire bank structure. The result is profitable products with a loyal base without "disruptions" in service.

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Formation of service design competence

Digitalization demands services that are easy to use without the support of a manager. But designing simplicity is actually difficult. We help banks build internal expertise so that development investments are not wasted due to poor design. The result is an in-house team that creates seamless customer experiences product by product.

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Implementation of the Net Promoter System (NPS®)

If your NPS reports are gathering dust and departments are ignoring customer feedback, we can help you build a holistic customer experience management system. You get not just a metric, but an operational mechanism where each feedback prompts the relevant departments to make specific corrections in real time, turning feedback into fuel for change.

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