“JTBD lets you step back from your business and understand the objectives of the people you serve.
… JTBD seeks to reduce the inherent risk in innovation and ensure product-market fit”
Jim Kalbach, The Jobs To Be Done Playbook
We can help:
We are market detectives
We help uncover customers' motives.
Founder, strategic designer
Oleg loves people and business. His corporate experience and an Executive MBA degree help him speak on equal terms with top managers and business owners.
Oleg has solid experience in defining jobs to be done and designing outstanding solutions. Using empathy with customers, he finds ways to expand the market and grow your share of it.
Oleg’s consulting experience encompasses retail, banking, telcos, real estate, transport, e-commerce, and other industries.
Consultant, service designer
Oleg is an experienced service and business designer. With successful projects in retail, insurance, energy, pharma, e-commerce, and humanitarian sectors, he has a holistic understanding of business and its customers.
His natural curiosity and JTBD framework empower him to understand customers’ root cause motivations.
Bold creativity and strong facilitation skills help Oleg to lead product teams to success.
Though many are familiar with the phrase "jobs-to-be-done" (JTBD), few have significant experience applying it to real markets.
We helped 50+ mature companies and startups in diverse industries from finance and automotive to healthcare and education. To name a few:
An online marketplace serving 200M+ customers in 16 countries
One of the largest insurance groups in Central and Eastern Europe
Major international telecommunication brand
One of the largest financial service providers in Central and Eastern Europe
#2 real-estate portal in UA
“With your research the solution became so obvious. How come I did not know it?”
“I wish I ivite you to the project earlier.”
“Partnering with Lanka was my best investment during the first year of my startup”