"How can we make sure people continue to buy our existing product?
How can we get more people to buy our product or get them to buy more of it?
What additional products and services can we create that existing customers will also buy?
What additional products and services can we create that can gain us new customers?"
When Coffee and Kale Compete.
“JTBD lets you step back from your business and understand the objectives of the people you serve.
… JTBD seeks to reduce the inherent risk in innovation and ensure product-market fit”
Jim Kalbach, The Jobs To Be Done Playbook
We can help:
Get professional help:
order JTBD research of your customers
Figure what matters to your customers and what do they consider as competition to your product?
Improve your offering, develop new features, and reduce operating costs.
Meet your customer acquisition targets next month.
Learn how to start:
Book a JTBD mentor session
Get a second opinion about your options and ideas from an experienced practitioner.
Define your market, research objectives, and interview questions. Review your product and marketing backlog according to your customers' JTBD.
Boost your team:
Attend a JTBD Bootcamp
Get a practical experience with the JTBD framework. Become great at creating and selling products that people will buy.
Teams get more motivated, build consensus, and share a vision when
they do Customer Jobs research together.
Not yet sure what you need?
Let's schedule a short call to discuss your ambitions, constraints, and alternatives.
We'll help you decide which approach would work best in your case.
45 minutes, FREE
We are market detectives
We help uncover customers' motives.
Founder, strategic designer
Oleg loves people and business. His corporate experience and an Executive MBA degree help him speak on equal terms with top managers and business owners. With a sincere interest in people's behavior, Oleg sees what users genuinely need even when they can not articulate it themselves
Though many are familiar with the phrase "jobs-to-be-done" (JTBD), few have significant experience applying it to real markets.
We helped 50+ mature companies and startups in diverse industries from finance and automotive to healthcare and education. To name a few:
An online marketplace serving 200M+ customers in 16 countries
One of the largest insurance groups in Central and Eastern Europe
Major international telecommunication brand
One of the largest financial service providers in Central and Eastern Europe
#2 real-estate portal in UA
“With your research the solution became so obvious. How come I did not know it?”
“I wish I ivite you to the project earlier.”
“Partnering with Lanka was my best investment during the first year of my startup”